The Untourist Guide to Amsterdam

The ongoing COVID 19 crisis will certainly have a huge impact on the way we travel. But even before the pandemic, popular tourist cities were already thinking about how to change urban tourism. Because in cities like Barcelona, Lisbon, San Francisco or Berlin, the high number of visitors is increasingly at the expense of the quality of life of long-time residents. In Amsterdam, an initiative called “Untourist Guide to Amsterdam” asked itself how tourism could be made more sustainable – more sustainable for the city, its inhabitants and travelers alike. On their website you can browse and book experiences and accommodations that are “hidden to mass tourism” and try “to change tourism in Amsterdam for the better”.

Since such projects actively think about the future of city tourism and focus primarily on local and individual city experiences, they too represent a facet of new urban tourism.

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